Search Engines
Internet Banner Ads
Publishing a web site in itself is no guarantee that viewers are
going to find it or in fact even know that it exists. Every published web
site is competing with literally millions of sites for space on a seven by
ten inch viewing area.
The proper marketing of your web site can make the
difference of a site lost in cyberspace to a site that is being accessed b
y your target market. Because of this it is prudent to allocate a portion
of your web development budget to marketing.
Marketing your web site is
very similar to marketing your business with a few additional Internet
necessities and options. Our goal is to educate you in some of the
marketing options that can be used to promote your web site and maximize
your viewing audience.
| Search
Engines |
A portion of your audience will
arrive at the site after submitting a request to a search engine. To find
your site the search engine needs to know that your site is published and
what your site is about.
Two main requirements in getting your site listed
and found in a search engine are first, having the optimum displayed and
coded content. In conventional packaging, looks can be more important that
content, to search engines looks have no baring, content is all-important.
Increase the web site visibility by collaborating with your web developer
before developing content for your site. Second, is the proper submission
of your site to the popular search engines. Simply stated this informs the
search engine that your site is published and requests that it scan the
content and add it to the engines' listing. |
| Internet Banner ads |
Web sites
rent space to advertisers allowing the display of ads that are hyper
linked to a specific site.
Cost for this type of advertisement is about 3
cents per viewing. Or you can do a 2 to 1 trade to advertise. For every
two ads you display on your web site one is displayed on another.
Each
year the ratio of banner views to clicks has been steadily decreasing,
currently you can expect 1 visitor to click on a banner and enter your web
site for every 200 banners displayed. Electronic Mailings E-mailings are
another way to announce your web site. Unlike conventional junk mail,
mailing lists are available with businesses and individuals who WANT to
receive this type of information. You can select the mailing size and
market type, monitor the response rate, and adjust future mailings based
on actual data.
A word of caution, many states are passing laws
making it illegal to send unsolicited e-mail. The fines for this offense
can be high, and your ISP may cancel your service if they receive
complaints against
you.
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